NEW TOURISM & THE HARMONY PROJECT LLC
NEW TOURISM & THE HARMONY PROJECT LLC
•Indigenous life is introduced, rather than marginalized.
•Harmony Project travelers co-exist with the culture.
•Real authentic experiences are life-changing.
•Because other properties lack authenticity, they have similar experiences regardless of locale.
•Competitor clients observe local culture from cookie cutter (formulaic) facilities.
•Differentiation is based on price-point and hardware (like ‘Heavenly Beds and showers’ - by Westin, or interior design).
The Harmony Project - “Black Swan”
Competitors - “White Swan”